Thursday, 26 December 2013

Mollywood 2013 round up Part 1 - Analysis of Malayalam Film Industry in 2013

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In 2012, Mollywood saw not only large number of hits but also big & genuine [hit from theatricals itself] hit too. Compared to that 2013 is way off the chart. Number of genuine/big hits are on the lower side this year. 

In 2013 Mollywood had 158 releases [about 12 dubbed films too] which is by far the biggest year ever in Malayalam as far the number of releases in a calendar year is concerned. Its also the largest number in the entire country this year, no other language film industry had this many releases in 2013. Eventhough fewer genuie hits, 2013 saw many films entering safe zone thanks to the ever rising Satellite rights, figures even touched 6+ crores as per rade reports. 

While revenue from music cd sales has diminished rights from mobile companies and fm stations are helping the industry. Also now producers are selling youtube and other online streaming rights too to counter piracy.

Total investment crossed 300 crore mark, and about 20 films can be called hits and 20 other earning break even/safe status. Budget wise there has been discipline this year, according to data from KPA only one film crossed 5/6 crore budget mark. The number of films produced with the help of Kerala State Film Development Corporation has also increases this year to 36 from 30 last year. 2013 also saw about 80 debutant Directors & Producers entering the industry. 

With many huge projects announced/planned already involving almost all big stars of Kerala, hoping for a better 2014. 

Part 2 to be written soon

Credits: Producers Association & Manorama

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