Sree Kaleeshwary who bought Kerala distribution rights for 'Veeram' has been in great dilemma for the past few months, reason their 'Veeram' clashing a film which is most probably going to get the biggest release Kerala has ever seen, Jilla.
They bought the rights thinking that Jilla will be postponed to April. But after Jan 10 has been fixed as the release date for Jilla they are caught in a soup, because they also have Trivandrum area rights for Jilla. Now clashing with a film featuring 2 of the most popular stars of the state is a very bad idea for any other movie. So SK is now trying to resell Veeram as backing out was not an option for them. They have been looking for & making talks with interested buyers, but the price quoted by them will cost SK badly. Finally after much talks they have got better offers for Ernakulam & Malabar area which they might end up selling soon . But they might hang on to Trivandrum area where they will have to distribute it along with Jilla.
If there are no other releases on same date and the X-mas releases hit Holdover Veeram could get 60-70+ theaters, and if there is 2+ days gap with Jilla the numbers could cross 100 as well, provided Verram hits the screen first.
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