Monday, 12 August 2013
Vijay's Jilla vs Ajith's Veeram for Pongal 2014 - Is it a Good Idea ?
The title of Ajith's 54th film has been officially confirmed via Press Release as 'Veeram'. It has also been mentioned that the film will be hitting the screens during Pongal 2014, the date which has already been fixed for Vijay's next 'Jilla', which also features Super Star Mohanlal in a prominent role.
'Pongal' is a big festival which can very much accommodate two biggies in Tamil Nadu they say, but still when two super stars of equal status collide it surely will eat into each others collection, a big no no in the current scenario.
It is believed that the release date of 'Veeram' will be pushed to January 24th, Republic Day weekend. Jilla is far ahead in terms of filming and promotion as nothing much is known about 'Veeram'. So by pitching its release date with Jilla will create enough buzz among people. This is what belevied to be the strategy of the PR for 'Veeram'. they will most probably let go this until 1 month or 2 to Pongal and postpone the release date (or may be even pre pone).
Also the clashing of biggies is gonna affect 'Veeram' more than Jilla - How? let's look
In TN both film will be received equally, eventhough fans claim theirs will be the bigger one. But it all depends upon the power of the makers & distributors. Those who get better screens and more show times will be the winner in such a closely contested scenario. But Now Tamil films are not just confined to TN alone. The 3 important markets where the simultaneous release could affect are Kerala, Andhra & Karnataka.
In Kerala 'Veeram' might not even get proper screens to release simultaneously as Jilla stars two of the most popular stars in the state & Ajith's fan following is no where near to that of Vijay, who is the uncrowned prince among other language stars. In Andhra 'Jilla' won't be making much of an impact as Vijay has meager fan base there. But Ajith who has a much better fan base in AP will have to clash with one of Telugu cinema's current biggest super star Mahesh Babu's '1'. In Karnataka too the films will have to fight for the limited screens available for other language movies. In all other circuits it again depends upon who the 'early bird' i, to catch more screens.
So with all these 'Theories' in mind we are hoping that 'Veeram', being the later one to announce the release date, will be pushed ahead.
Jilla is directed by Nesan & Stars Vijay, Mohanlal, Kajal Aggarwal, Poornima Bhagyaraj etc
Veeram is directed by 'Siruthai' Siva & Stars Ajith, Thamanna, Vidarth etc