Mr.Fraud takes Thunderous opening - Exclusive Box Office Report

Mohanlal's latest release Mr. Fraud took a thunderous opening all across Kerala. Being the next release after Drishyam and making lot os news in the past weeks the film released to awesome response from movie goers, last Saturday. The Day 1 gross was about 1.35 crores with distributors share of about 65 lakhs (approx). Eventhough the film got mixed response from general public the fans have been extremely happy with the way Mohanlal has been portrayed, especially in the first half. So the second day the business zoomed to 1.42 crores gross, with a distributors share of 1bout 68 lakhs(approx).

The 2 days total from Kerala Box Office is 2.77 crores with distributors share of 1.33 crore (approx). The film had a regular drop today, being Monday. But main centers are still super strong, Multiplexes which began on a slow note also showed improvement towards matinee and night shows. The film also took great opening Rest of India too. The film got the biggest release outside Kerala, releasing in same amount of screens as in Kerala. Addition of subtitles helped many non-Malayalees thronging theaters to watch the film, thanks to Drishyam.

As per early estimates the gross should be around 70-80 lakhs today taking the total to 3.5 crores and by tomorrow it looks like will cross the life time gross of Gangster. With music, video rights being sold for record breaking figures and satellite rights close to 6crores and the film yet to release in overseas markets, it looks like producers will be laughing all the way to the banks...


Kerala gross in 2 days 2.77 crores
Kerala Distributors share in 2 days 1.33 crores
All India Gross in 2 days: - About 3.5 - 4 crores (Yet to confirm)


* Update - 3rd Day All Kerala Gross 80 lakhs
 All Kerala Gross in 3 days  3.57 crores
 All Kerala Distributors share in 3 days 1.71 cr  (approx)

Will Chennai Express eat into Once Upon a Time in Mumbaai Dobaara opening ?

Just like Diwali last year this years EID too would have seen two high profile releases of two big super stars colliding each other - Chennai Express & Once Upon a Time in Mumbaai Dobaara. But unlike last year there was a  holiday in the following week, plus some intelligent tactics by UTV films, made OUATIMD back out from the head on fight, who would in any case be the biggest looser out of the two had they clashed.

according to sources UTV while making deals with theaters for Chennai Express is believed to have  made agreements according to which theaters cannot remove their film before it completes 1 week. At that time the release date of CE was August 8th, but then out of the blue they suddenly decided to postpone the release by one day, saying 'EID falls on 9th.' This according to the ealier agreement ruins the plans of OUATIMD which is supposed to come out on August 15th, the 7th day of CE. Then UTV once again hit a master stroke by releasing CE in about 80-85% of their total screens on 8th evening (After 6pm) itself, with a tag that its just 'Paid Previews' - a release which even smaller films can't afford in full scale. So in papers CE will still be hitting 7th day only on 15th and theaters can't reduce show times or remove the film for OUATIMD, which will affect the films chances.

Now come to the present, CE has released and with over whelming reviews from masses the film has broken almost all existing opening records. The WOM is so good that now even theater owners doesn't want to replace the movie on a National Holiday, aug 15th, Independence Day. The film will reportedly get only about 1500 screens in India, about 2000 less than what CE got.  So all those mentioned above have no validity anymore as its peoples demand and no longer UTV tactics that's affecting OUATIMD. As per now it looks like CE on Day 7 will NETT more than OUATIMD on its First Day

But all is not well with the OUATIMD as well, the promotion has been on the lower side, and almost invisible thanks to the extravagant promotions SRK and co did for CE. Also the songs are not yet popular, an important factor for Box Office opening. The visibility of promos, buzz is also very less for the film having 2 super heroes and one super heroine + its a sequel of a big hit too. May be the makers are very much confident with the product in hand, that they chose to under promote the movie. The movie might be a WOM hit like Aashiqui 2 & Bhaagh Milkha Baag.

Anyway we will get answers to all questions in  days time.....stay tuned for more udpates

Hollywood Box Office 2013 - Half Year Report - Top 10 Films

Hollywood Box Office 2013 - Half Year Report -  Top 10 Films

No.	Name	Domestic Gross	International Gross	Worldwide Gross	Budget
1	Iron Man 3	$405.5 Million *	$804.6 Million *	$1.2 Billion *	$200 Million
2	Man of Steel	$248.7 Million *	$271 Million *	$520 Million *	$225 Million
3	Oz The Great and Powerful	$234 .8 Million *	$257 Million *	$492 Million *	$215 million
4	Fast & Furious 6	$233 .3 Million *	$449 Million *	$642 Million *	$160 million
5	Star Trek Into Darkness	$220.76 Million *	$218 Million *	$438 Million *	$215 million
6	The Croods	$184.5 Million *	$393 Million *	$578 Million *	$135 million
7	Monsters University	$175.5 Million *	$129 Million *	$305 Million *	$215 million+
8	The Great Gatsby	$142.5 Million *	$179 Million *	$321 Million *	$105 million
9	Identity Thief	$135 Million	$39 Million	$174 Million	$35 million
10	World War Z	$124 Million *	$135 Million *	$259 Million *	$190 million

* Still running in theaters
- Data as on June 30 2013



As far as Indian Box Office is concerned, Iron Man 3 took the 2nd best opening ever & is the biggest hit this year so far. Fast & Furious which took the 3rd biggest opening ever is the 2nd biggest hit. Man of Steel, world War z has an above average run. The Croods was the biggest animation hit of the year so far. Epic took one of the biggest opening for an animation movie in India. The much awaited Hang Over proved to be a dud. Last year's Life of Pi continued its tremendous run in 2013 too, completed 200 days in many centers where even local movies didn't had such a long run for quite a while.