Jilla vs Veeram - Kerala Box Office Update
Sree Kaleeshwary initially signed for Veeram Kerala distribution rights @ 1.30 crore. But once Jillla was confirmed on the very same date, after much negotiations the rate came down to 78-80 lakhs. Including Print & Publicity of about 15 lakhs the total investment by the distributor is about 95 lakhs. Even though the film had better WOM the release time was bad [as per Kerala business was concerned], it got squeezed between Jilla and Drishyam and couldn't really get going. The film will be a losing venture for Sree Kaleeshwary with final distributor share coming in the range of 75 lakhs, costing them about 20 lakhs. After the release the 'in-ground' promotion was lukewarm from the distributor side too. The Kerala theatrical run is about to be terminated with film still playing only in a handful of theaters.
Two of the biggest Crowwd pullers in the state uniting for the first time helped the film to take the biggest ever first day and opening weekend in the history of Kerala Box Office. But the WOM was mixed, plus the Drishyam phenomenon affected the films longer prospects too. The film when reports last came in had grossed between 8.5-9cr with distributor share of about 3.5 crore plus.
The confusing fact about Jilla is regarding the distribution rights, the figures quoted is 3.5 crore [extra 15 lakhs for print & publicity], but there is no clarity regarding whether its a separate deal or instead (or a part) of Mohanlal's acting fees [Since its distributed Mohanlal's own Max Lab/Aashirvad]. If the former case is true, Jillla will also cost the distributor a few lakhs in the final tally. The film will be Vijay's 2nd biggest grosser in the state, falling well short of Thupppakki.The film is running in more theaters compared to Veeram, But will also terminate within a week or two.
So while 'Gross' wise Jilla is miles ahead of Veeram, but based on 'Returns on Investment' there's nothing much to separate both films.