The film took a superb opening but the WOM was negative, so since it was a Thurdsday release the film crash landed by Saturday and couldn't take advantage of the holiday. By Monday the situation grew even worse with many centers reporting Hod Over status. Film will be removed from many theaters this week with 3 new films releasing.
Anto Joseph has produced as well as distributed the film. The total expenditure on the film including print & publicity will be around 5 crore. The first week All India Gross is about 3.25 - 3.5 crore with Distributor share less than 1.5 crore. Even with revenues from satellite rights and other avenues it looks like Producer will loose some money.
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