Drishyam - Magnificent 100 Days - Exclusive Report

 So finally the day is here, 100th day since the film that changed Malayalam film industry for good hit the screens. Released on December 19th as a small scale family film for Christmas - New Year season in now, after 3+ months, 100 days, entering the Summer holidays season. As they big things do come in small packages. The difference between Drishyam and all the all time blockbusters of recent times in other languages is that its purely the victory of good old 'Word of Mouth'. It didn't trend on twitter before release, it still has only 50k likes in Facebook, the trailer songs didn't go viral in YouTube, but most importantly it delivered where it had to, at the Box Office, and that too in style. Everything about the movie was low key, not even 1% of extra gimmicks for commercial purpose. Even the director before release its a small simple family thriller. But boy, he did had a trump car under his sleeves.

Drishyam  today celebrates 100 days @ about 50 centers, which is about twice the number of theaters the previous best, Thenkashipattanam, had. But it was before the era of wide releases & Multiplexes, in which Ordinary did 100 in 1/4th or 1/5th the no. of screens. Plus the film is running is 25 odd other theaters including B, C class and late release A class making it a total of 75 theaters. Plus it wil lhit 100 in Chennai & Coimbatore. Its still running in Pune, Oman, Abu Dhabi.

Drishyam is the first Malayalam film to gross 25, 30, 35 crores from Kerala. The Kerala gross is about 38.50 crore in 100 days with a distributor share of over 16 crores. The Rest Of India gross is estimated to be around 11 crore mark The film also had tremendous run in overseas, especially USA, UK, UAE, where it grossed about 9+ crores. Within a few days the film will become the first Malayalam film to enter the 50crore club (India alone) and 60 crore club (Worldwide). The film which beat the record of 'Twenty 20' being the biggest grosser ever, in just 30 days, is also doing great business in Home Video Pre-Order sales.

The played more than 24, 000 shows in theaters across Kerala, which is 9,000 more than the previous best Kerala Varma Pazhassi Raja.Rest of India show count is about 3200 and overseas show count of about 1000-1500. making it close to 29 K shows worldwide. 

So lets take a moment to celebrate the work of Team Drishyam and shower all the accolades on them that we could possibly get.
  

Crew

 Directed by     Jeethu Joseph
Produced by     Antony Perumbavoor
Written by     Jeethu Joseph
Music by     Anil Johnson
Vinu Thomas
Cinematography     Sujith Vaassudev
Editing by     Ayoob Khan
Studio     Aashirvad Cinemas
Distributed by     Aashirvad Release Through Maxlab

Designs Collins Leophil

Cast

Mohanlal as Georgekutty
Meena as Rani George
AnsibaH as san as Anju George
Baby Ester as Anu George
Kalabhavan Shajon as Constable Sahadevan
Siddique as Prabhakar
 Asha Sarath as IG Geetha Prabhakar
Aneesh G Menon as Rajeesh
Roshan Basheer as Varun Prabhakar
Neeraj Madhav as Monichan
Irshad as SI Suresh Babu
Kunchan as Madhavan
Kozhikode Narayanan Nair as Sulaimanikka
BaijuV.K as Soman
P.Sreekumar as Rani's Father
Shobha Mohan as Rani's Mother
Koottickal Jayachandran as Murali
Kalabhavan Rahman as Bus Conductor
Kalabhavan Haneef as Theatre Operator
Antony Perumbavoor as Antony
Balaji
Pradeep Chandran

 Credits also to those uncredited in the Wiki page, the light boys, spot boys, drivers, caterers, make up man etc & also theaters, poster men, security, fans, audience, internet fans etc

Few articles about Drishyam

Drishyam sets another record !!

Drishyam completes 50 Glorious days - Exclusive Report

Drishyam - All Time Blockbuster - Exclusive 27 days Box Office Update

Jeethu Joseph clears the air about Drishyam controversy

Drishyam sets another record !!

 Breaking/Setting records has been child's play for Jeethu Joseph's Industry Hit Drishyam. The latest one to be set is that of completing 20 K shows. Drishyam is the first Malayalam film to complete 20,000 shows. The film that played the most shows previously was 'Twenty 20' which completed 18K+ shows. 

 Here is a list of records set by DRISHYAM (Credits to whoever compiled the list)

 1 Highest Grossing Malayalam Movie in 2013

2 Highest no of shows and collection in all major outside Kerala centers like Bangalore, Chennai, Hyderabad, Mumbai etc (still counting)

4 Biggest release in UAE (100+shows)

5 Highest Gross for a Malayalam movie outside kerala in a single theatre (Chennai Mayajaal)

6 Fastest to collect 50 lakhs in Thrissur

7 Fastest to enter 1 crore club in a centre (Ernakulam)

8 Fastest to enter 1 crore club in Calicut

9 Highest Paid Satellite Rights (6.5 Crore )

10 Movie to reach 2nd week in UK with House full shows

11 Fastest to cross 10 crore gross

12 1st Malayalam movie to play 2nd week in Gujarat

13 Highest no. of Housefull shows in Thrissur Center

 14 Highest Grossing Malayalam Movie in UK

15 Highest number of shows in Mumbai and New Delhi reaching 3rd

week

16 Only Malayalam movie to collect 1 crore from Multiplex alone (in a center)

17 First Malayalam Movie to collect 2 crores in a center (From EKM in 25 days)

18 Continuous four Houseful days in Canada

19 Fastest to cross 15 crore gross

20 The first Malayalam film to enter third week in both multiplexes in Mangalore

21 First Malayalam Movie to complete one month in Coimbatore SPI cinems

22 Highest Grossing Movie in Kottayam Center

23 Highest Collected Movie in GCC

24 Highest Grossing Movie in UK [1 crore +]

25 Record Collection in Attingal Center

26 Record Remake Rights to Hindi,Tamil,Telugu and Kannada has sold for 1.5 Crores

27 Record run and collection in Bahrain

30 Most No of Housefull Shows in Payyanur Center

31 Third Fastest Movie to cross 10000 Shows

32 Highest grosser in the history of Calicut

33 Drishyam entered 4th week in 5 screens in DELHI creating an All time record here

34 Biggest Release in Australia for a Malayalam Movie

35 Record Share in Kannur Center

36 Record Share in Chenganassery Center

37 1st Malayalam Movie to cross 5th week with 300+ shows/day

39 Record Share in Pala Center

40 Record Share in Kodungalloor Center

41  Record share in Anchal Center

44 Movie made the highest profit for a movie in Mollywood History

46 Widest Release in USA for a Malayalam Movie

47 Became the Highest Grossing Malayalam Movie breaking the record of 20-20 ( in just 31 days)

48 First Mollywood to cross 30 Crores Mark in Kerala alone

49 First Mollywood movie to make 50cr business from all avenues

50 First Mollywood movie to cross 1 cr gross in 7 centers!

51 First movie to cross 2 cr at Calicut!

52 First movie to collect over 3.5 crs at Ernakulam!

53 First Molywood movie to complete 50 days in 76 theaters and 71 centers!

54 Fastest Mollywood movie to cross 11k,12k,13k,14k,15k,17k, 20k shows

55 First Solo male lead star Mollywood movie to cross 16k shows

56 Broken all existing records in almost all centers in kerala.

57 First Mollywood movie to cross 1500 shows in UAE

58 First Mollywood movie to collect 1 crore each in USA and UK

59 Most no of shows for a Malayalam Movie in Hyderabad,Mumbai and Chennai

60 most no.of show per day in 2nd,3rd,4th,5th,6th,7th ,8th week

61 First Mollywood Movie to have 300+ shows/day in 5 weeks...

62 In Bahrain, First Mollywod Movie with highest no of shows,HF Shows,

Highest Gross and Share.First South

Indian Movie to play in 3 theatres at

a time

63. First Malayalam movie to cross 20,000 shows from Kerala alone

 Magazine scan of the list of records [Credits to Vellinakshathram]

Drishyam completes 50 Glorious days - Exclusive Report

 Drishyam which released on December 19, 2013, completes 50 days of run today in Kerala few centers outside Kerala. It has not only become the biggest grosser & hit ever in the 85 year long history of Malayalam Cinema, has also sort of created record for setting/breaking more records than any other movie.
What ever be the records, all of them were set in record time too.

Drishyam released in about 85 theaters in Kerala and is still continuing in about 71 theaters. The film has completed (or will by this weekend) about 21,000 shows worldwide.The film has crossed 3 crore mark in Ernakulam city alone, 2cr from Calicut city, 1cr from Trivandrum, Thrissur etc and close 1cr mark in Palakkad, Kollam, Kottayam etc. The film has set records in every single center that it has released.

Total Gross from Kerala alone has crossed 30 crore mark, with 5-6 crores expected from Rest of the world. Adding satellite, video & music rights the total revenue should be around 43-44 crores. Even though its still running in many theaters, can't expect the total revenue to touch 50 crore mark, or it might just do it, looking at the rush at main centers this past weekend. 

The remake's have already began pre- pre-production talks. Tamil version will directed by Jeethu himself with Kamal Haasan playing the lead. Crazy Star Ravichandran - P Vasu combo in Kannada. Victory Venkitesh will be doing the Telugu version and rumors says Ajay Devgn might do Hindi version.

Drishyam crosses 'T20' to become the biggest Malayalam grosser ever

Till December 19th, when compared to 2012, 2013 has been a little off color as far as Malayalam Industry was concerned. But a small film released on December 19th that created a havoc @ Box Office around the world. Which ever theaters started screening the film haven't stopped since.

When the last updates came in the film was already the 2nd biggest hit of all time. Today, exactly a month after its release the makers have come up with the official declaration that the film has indeed broken the record set by 'Twenty 20' [the mega multi starrer which featured the entire Malayalam film industry] in less than half the time. T20 had a distributor share of about 10.5 crore from Kerala alone which is what Drishyam over took. The film has also broke records at almost every center in Kerala, or will do in the coming few days.

The film got even bigger reception outside Kerala. Plenty of families returning due to the limited shows getting sold out within minutes. So more centers were added in UK, USA etc and the film also released in territories like Germany.

The film also leads in terms of the returns on investment, being made under 5 crore. The overseas [may be Rest of India too] are sold out right, so the producer won't benefit the fantastic run, but any way the film opens new markets, brought audiences who we never knew existed to theaters and more importantly became a lifeline for the B class theaters in Kerala who were on the verge of closure.

A truly remarkable feat indeed considering all the aspects .....