Drishyam completes 50 Glorious days - Exclusive Report

 Drishyam which released on December 19, 2013, completes 50 days of run today in Kerala few centers outside Kerala. It has not only become the biggest grosser & hit ever in the 85 year long history of Malayalam Cinema, has also sort of created record for setting/breaking more records than any other movie.
What ever be the records, all of them were set in record time too.

Drishyam released in about 85 theaters in Kerala and is still continuing in about 71 theaters. The film has completed (or will by this weekend) about 21,000 shows worldwide.The film has crossed 3 crore mark in Ernakulam city alone, 2cr from Calicut city, 1cr from Trivandrum, Thrissur etc and close 1cr mark in Palakkad, Kollam, Kottayam etc. The film has set records in every single center that it has released.

Total Gross from Kerala alone has crossed 30 crore mark, with 5-6 crores expected from Rest of the world. Adding satellite, video & music rights the total revenue should be around 43-44 crores. Even though its still running in many theaters, can't expect the total revenue to touch 50 crore mark, or it might just do it, looking at the rush at main centers this past weekend. 

The remake's have already began pre- pre-production talks. Tamil version will directed by Jeethu himself with Kamal Haasan playing the lead. Crazy Star Ravichandran - P Vasu combo in Kannada. Victory Venkitesh will be doing the Telugu version and rumors says Ajay Devgn might do Hindi version.

Drishyam crosses 'T20' to become the biggest Malayalam grosser ever

Till December 19th, when compared to 2012, 2013 has been a little off color as far as Malayalam Industry was concerned. But a small film released on December 19th that created a havoc @ Box Office around the world. Which ever theaters started screening the film haven't stopped since.

When the last updates came in the film was already the 2nd biggest hit of all time. Today, exactly a month after its release the makers have come up with the official declaration that the film has indeed broken the record set by 'Twenty 20' [the mega multi starrer which featured the entire Malayalam film industry] in less than half the time. T20 had a distributor share of about 10.5 crore from Kerala alone which is what Drishyam over took. The film has also broke records at almost every center in Kerala, or will do in the coming few days.

The film got even bigger reception outside Kerala. Plenty of families returning due to the limited shows getting sold out within minutes. So more centers were added in UK, USA etc and the film also released in territories like Germany.

The film also leads in terms of the returns on investment, being made under 5 crore. The overseas [may be Rest of India too] are sold out right, so the producer won't benefit the fantastic run, but any way the film opens new markets, brought audiences who we never knew existed to theaters and more importantly became a lifeline for the B class theaters in Kerala who were on the verge of closure.

A truly remarkable feat indeed considering all the aspects .....