Showing posts with label DVD VCD Bluray. Show all posts

Sunday, 11 May 2014

Drishyam smashing records in Home Video (DVD VCD BluRay) Sales too - Exclusive Update

(Blu-ray Cover)

In its 150 days (142 till May 9th, day of Home Video release) theatrical run, Drishyam broke almost every record possible in Malayalam Film Industry & Worldwide Box Office for Malayalam films. The film in fact proved to be a lifeline for m any B, C class theaters who were on the verge of being demolished or turned into auditoriums. The film single handedly revived theaters all across the state, brought audience back to the theaters who we believed were lost and opened new markets outside Kerala.

Now the film is doing the exact same for the Home Video industry since its release last Friday. Thanks to Piracy, Channels, the industry was/is also on the verge of extinction, that's when Drishyam happened. The movie has been in Pre-orde for quite a long time, thanks to the ex excellent theatrical run and within few days of being available for pre-order it was breaking records . Drishyam is the most pre-ordered movie in the history, leading the previous best by a humongous margin (largely thanks to the extended period). The experiences shared by shop owners were also incredible with most shops going sold out by Friday evening, even though they were supplied with more units than usual.

Sending all the pre-order copies were another Himalayan task according to owner of MyIndiaShopping.com
Blu-Ray sales even surprised 'Central Home Entertainment' who owns the home video license, as they don't have any more copies with them to meet the demands. Remember Bluray format is still in its Infant stages in Kerala especially for Malayalam films, with the best seller selling small numbers only. But Drishyam in 2 days has sold more than 500 copies, many even wanting this to be their inaugural film for their new Bluray system.

Drishyam DVDs are more in demand and like the explosion of Bluray sales, the VCD sales have come down in proportion (still more than any recent releases). Within just 2-3 days its the biggest seller ever in the history of Malayalam cinema beating films like Pazhassi Raja, Urumi etc. All these fete, with Piracy ruling the roost, as the pirated copies of even BluRay was available within hours of its release.

Scene outside a Shop

DVD (India) Cover

DVD (Overseas) Cover

Flex/Banner outside a shop

Blu-Ray Inlay

Blu-Ray Inlay& Disc

Image Credits to Copyright Owners & Uploaders

Thursday, 27 March 2014

Drishyam breaking records in Home Video sales too !

After breaking 99.9% of Box Office records world wide, Drishyam, continues its victory march onto the Home Video Sales. The film has been available for pre-order for more than 3 weeks now and has already broke the existing pre-order records. The number of bookings has been of the roof and the Pre-order count is way way more than films like Pazhassi raja or Urumi or Twenty 20. Since the number of people buying CDs online is less compared to those buy from shops, once they hit the shops, is quite sure to set record for the most sold Malayalam movie in home video ever, thanks to the universal acceptance the movie has. There is also a steep increase in the number of non-Malayali buyers thanks to the glowing reviews and WOM on social medias and other internet platforms.

Usually the producer signs a '100 day (since theatrical release)' contract with the companies, after which they can release the movie on Home Video [or earlier in case of flops] because rarely a movie hits a genuine ton in theaters. In such cases the date can get shifted to 1/2 weeks based on Producers request. But Drishyam which was supposed to release in March end was first postponed to April end. Now the movie is reaching 100 days tomorrow in about 40 centers, almost double of the previous best [which happened before wide release and multiplex era]. With summer vacation starting from tomorrow, there is chance of more theatrical revenue, so the Home Video release date has been pushed again to May.

Central Home Videos will reelase Drishyam in VCD [Rs.80] , DVD [Rs.130, with English subtitles] & Bluray [Rs.700, with English subtitles] on May 5th, 2014 as per the latest information