The film which has been awaited by one and all is slowly getting unveiled, piece by piece, thanks to the master publicist, Director Aashiq Abu. In order to capitalize on the craze and expectations surrounding the movie, Aashiq took special care not to divulge anything till he wanted people to know it. Every detail associated with the movie was released as an event, with much fan fare. And it is working wonders, People are talking about it, its creating waves in social media, fans are excited about more than Mammootty's new theatrical release 'Praise The Lord'.
The film's Facebook page got 35,00o likes within 24 hours of the page going public, the most for a Malayalam movie page. The tally now stand at 61,054 likes [with 65,555 talking about this NOW].
The posters even though got mixed response where equally liked and shared by everyone, spreading it all over the cyber space, making even other language buffs take notice. Then the trailer was launched yesterday (20/03/2014) @ 7pm and within 24 hours it has crossed 2.2 lakh, smashing the previous record by a huge margin. 'One By Two' trailer which released last week got about 1.05 lakh views in 24 hours & the 10 sec Mr. Fraud teaser got 90,000 views in a day.
Now with the film making all kinds of noise before release, hope it can beat the record for the biggest opening by a Malayalam movie, set by Casanovva 2 years ago.
Gangster will hit the screens on April 12th as a big Vishu/Summer release.
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